In this NewsHour current events lesson, learn about how health care professionals are handling the challenges of the coronavirus. In this NewsHour lesson plan, learn about the practice of civil disobedience with examples like Cesar Chavez and Rosa Parks. In this NewsHour Extra lesson plan, learn how the coronavirus relates to issues of social justice.

King was clearly well-versed in both American history and religious scripture, and he seamlessly weaves references to both into the fabric of his oration. This skill helped King establish a rapport with his ever-changing audience so that he could consistently communicate on a meaningful level, a skill that was demonstrated at the March.

The speech not only helped to galvanize the already growing civil-rights movement across the country at the time, it also became one of the most influential and inspirational pieces of rhetoric in American history. The speech was part of the March on Washington for Jobs and Freedom. These include research on alternative and pirate media, public service and educational broadcasting, public opinion and political communication, and research on propaganda.Students will study Martin Luther King Jr. Also, a variety of areas of inquiry in mass communication dealt with social change. These include theories of media and democratization, theories of development communication and social learning, and theories in health communication, social marketing, and participatory communication. Numerous theories have also attempted to understand the effect of the media on social change from a variety of perspectives and for different objectives. From those early days of communication research, there has been a constant ebb and flow of theories and empirical research attempting to understand the real effect of media on social change. Later research questioned the assumption of all-powerful media effects, launching what became known as the limited-effects tradition. Early media effects theories assumed a direct and unmitigated influence of media on individuals and society.

Various normative, social scientific, and critical communication theories have addressed how media influence social change. The influence of the media on society has for a long time preoccupied researchers in the field of communication.

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